Pictory AI: One of the Best Tools to Create Videos from Text

Pictory AI: One of the Best Tools to Create Videos from Text
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Imagine a world where your written words leap off the page and come to life as engaging videos. Well, that’s not just in your imagination. Why? Because AI tools are here to assist us in achieving this!

Pictory AI is a video editing tool designed to streamline the process of converting text-based content into dynamic videos. It offers a practical solution for content creators and marketers aiming to produce video content efficiently, catering to the growing preference for visual over textual information in the digital space. Now, let’s dive in to see it’s capabilities!

Key Features of Pictory AI

Pictory AI stands out in the realm of video creation and editing with its advanced AI-powered features, designed to cater to a wide range of users from beginners to professionals. Here’s a detailed overview of its key features:

Script to Video Creation

Pictory AI shines in its ability to turn scripts into high-quality videos swiftly. This feature is a boon for YouTubers, marketers, and course creators. It streamlines the video creation process, offering a time-saving solution that’s both simple and effective. The platform boasts a vast library of over 3 million video clips and provides options for crystal clear narration, either using your own voice or realistic AI voices. The fact that it’s cloud-based ensures it works seamlessly across different computers, leveraging the latest AI technology to automate the video creation process.

Blog to Video Creation

Ideal for personal bloggers and companies, this feature transforms blog posts into engaging videos. It’s designed to increase audience engagement by converting textual content into a visual format. Utilizing its AI capabilities, Pictory AI offers stunning quality videos, drawing from an extensive library of clips, images, and a music library of over 15,000 tracks. Users can add speech through their own voice recordings or choose from a range of AI-generated voices, enhancing the personal touch of their videos. The cloud-based nature of the tool ensures accessibility and ease of use on any computer.

Edit Videos Using Text

This feature is particularly suited for editing content from webinars, podcasts, and Zoom recordings. Pictory AI simplifies the video editing process, allowing users to edit using text, which is a faster and more efficient method, especially for long videos. It ensures professional results by automatically removing filler words and silences. This feature also helps grow your audience by automatically adding captions and allows for the incorporation of custom branding, ensuring that your videos align with your brand identity.

Create Shareable Video Highlight Reels

Pictory AI’s capability to create short, shareable video highlights is perfect for social media. This feature is designed to boost engagement through short clips that can serve as trailers or sneak peeks, potentially increasing webinar attendance and sales conversions. The AI-driven process efficiently creates highlight videos from longer content, ensuring that these videos are optimized for sharing across all social platforms, maximizing the return on your video creation investment.

Automatically Caption Your Videos

Pictory AI brings a game-changing feature for video accessibility and reach — automatic captioning. This tool is a boon for content creators looking to make their videos more viewer-friendly, especially for those watching without sound. This tool boosts content accessibility and enhances SEO for better visibility on platforms like Google and YouTube. It’s a time-saving feature that negates the need for external caption services, ensuring clear and effective communication in various video formats.

Video Summarization

Pictory AI offers a succinct video summarization feature, perfect for condensing longer content into engaging, short clips. This feature efficiently extracts essential points from webinars, podcasts, and recordings, creating brief, attention-grabbing videos. It enhances viewer engagement by providing digestible content formats and includes auto-captioning for broader accessibility. This cloud-based tool is versatile, allowing content repurposing across different devices and platforms.

Pictory AI’s Pricing Plans

Pictory AI has 3 pricing plans. Each one has different features and is suitable for different user cases. Compare carefully before you start your subscription.

  • Starter: $19 per month, best for content creators starting with video.
  • Professional: $39 per month, best for professional creators & small to mid-sized organizations.
  • Teams: $99 per month, best for teams of video creators who share and collaborate.

Besides these paid plans, Pictory AI also offers a free trial that includes the creation of up to three video projects, with each project capped at 10 minutes. This trial provides an excellent opportunity for users to explore the platform’s capabilities without any financial commitment.

How to start using Pictory AI

As we mentioned before, Pictory AI offers a free trail for each user. This is a good starting point of using this tool.

  • Step 1: Go to Pictory AI’s official website and click on “get started for free” or “free trail”.
  • Step 2: Create an account using your email.
  • Step 3: On the free trail page (see below), choose how you want to create a video. For example, we want to turn one of our blogs 6 Tips to Read Faster and Improve Comprehension into a video. We just copy paste the link and it will generate a script for us.
6 Tips to Read Faster and Improve Comprehension
Picture this: a mountain of documents, a never-ending stream of articles, and a reading list that seems to multiply…
  • Step 4: Pick one that suits your video use from the template library. For example, marketing.
  • Step 5: You’ll have a basic storyboard like this. Adjust the details as you like. For example, add some visuals, audio, voiceover, and text to make the video more comprehensive. You can add transitions between each clip as well.
  • Step 6: Check the video quality. If it satisfies you, then go for the paid plans!

Use cases of Pictory AI

  1. Content Marketing: Marketers can use Pictory AI to transform blog posts and articles into engaging videos. This visual format can significantly increase engagement on social media platforms and websites, making it a powerful tool for content marketing strategies.
  2. Educational Content and E-Learning: Educators and e-learning content creators can leverage Pictory AI to create instructional videos. It’s useful for converting written educational material into more digestible video formats, enhancing the learning experience.
  3. Social Media Management: Social media managers and influencers can use Pictory AI to quickly create eye-catching video content. The tool’s ability to create short video clips and highlights is particularly useful for platforms where brief, engaging content is more effective.
  4. Webinar and Podcast Enhancement: For those who host webinars or podcasts, Pictory AI can convert audio content into summarized video formats, making them more accessible and shareable on various platforms.
  5. Personal Branding and YouTube Content: YouTubers and personal brand advocates can use Pictory AI to produce high-quality videos without extensive video editing skills. It helps in creating consistent and professional-looking content for their channels.
  6. Product Demos and Tutorials: Companies can create product demos and tutorials using Pictory AI, offering a visual guide to their products and services, which can be more effective than text-based manuals or guides.

Alternatives of Pictory AI

So, are there alternatives to Pictory AI? Yes. See below and compare before you go for one:

  • InVideo: Known for its extensive template library and advanced editing features, InVideo is ideal for creating professional videos for social media and marketing.
  • Lumen5: This tool excels in transforming blog posts into videos with ease, offering a user-friendly interface and customization options, suitable for content marketing.
  • Synthesia: Distinguished by its AI avatar technology, Synthesia is great for educational and corporate videos, where avatar-based presentations add value.
  • Wave.video: A comprehensive platform offering a vast stock media library and robust editing tools, Wave.video caters well to marketers and content creators.


In summary, Pictory AI stands out for its efficient text-to-video conversion, automatic captioning, and summarization features, making it a strong contender in the AI video creation space.

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Briefy - AI-powered content summarizer
Turn lengthy texts, audios, and videos into structured, easy-to-digest summaries with 1 click.
Written by Nan Ha.